Are you overwhelmed with social media marketing?
If you’re not careful, it can get out of hand.
Facebook, Twitter, LinkedIn, Instagram, WhatsApp, YouTube, Snapchat, and Pinterest — they’re all powerful tools for marketing your business online, and you might be tempted to pursue them all.
In mid-2018, there were more than 60 popular social media networks, which will only increase.
Before long, you’ll have half a dozen accounts, hundreds of people to respond to on each website, and a sense of dread about what’ll appen to your online reputation if you can’t manage it all
But it doesn’t have to be that way. You can simplify your social media marketing strategy and still get great results. Here are eleven tips to help make social media fun again—and still build your business in the process.
1. Only go where your customers are
There are so many social media channels nowadays that it can be overwhelming to figure out which sites you need to participate on.
The simplest solution? Focus on the sites where your prospective customers already are. For most businesses, that’s going to include the two big social media sites of the moment: Facebook and LinkedIn. LinkedIn is best for B2B companies,
and Facebook has more of a B2C focus. Consulting with Griffin International
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For eCommerce businesses, Instagram and Pinterest are good bets. If you’re building influence and thought leadership, keep up with Twitter. It all depends on your market.
Listen to your customers, see which ones they talk about most, and then deliberately ignore all the rest.
Not only will it take less time, but you’ll be able to do it better. By limiting the number of sites you’re focusing on, you’ll be able to give each one the attention it deserves. Over the long run, that will pay off with a much deeper engagement with your customers.
2. Take advantage of available tools
There are hundreds of tools out there that can help you better manage your social media presence. What is the best benefit of these tools?
They help you manage all your social accounts in one place instead of visiting half-dozen sites daily.
There are many of these tools, but here are some of the most popular ones.
HootSuite lets you manage interaction and a post on Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. Buffer works with more platforms, including Google Plus.
Its focus is on social media post-scheduling.
MeetEdgar automates posting by generating updates and pulling from pre-set types of content (like blog posts).
It currently works with Facebook, Twitter, and LinkedIn..
Sprout Social is more of an enterprise-level app for larger businesses. That means a higher price tag but also heftier features. Anyone of those platforms can save you hours each week managing your social accounts
3. Share the responsibility
Most successful brand social media accounts aren’t run by one person. Behind the single company voice, there’s a team making sure they’re
engaging potential customers in the right way every day. While companies don’t necessarily share their social media secrets, there are usually three strategies you can use.
First, you can use one employee at a time to update social feeds, rotating that employee regularly. Some companies do it daily,
while others rotate weekly. Either way, everyone gets to disconnect and take a break.
Another option is to have several people working at once. Employees may either update one account together (sometimes signing their respective updates with initials) or split the responsibility.
So one person might handle Twitter, another Facebook, a third Instagram, and so on. This is best for large brands with huge followings.
Finally, some companies opt to have “brand representatives” with their accounts. This is the least common since social media accounts disappear when a person quits—but some companies use it.
4. Enlist help from the community
Providing practical, relevant information to your social media friends and followers gets tricky after a while.
When you’re immersed in a subject day after day, it all starts to sound the same, and you end up spending more and more time finding content to post The most straightforward fix: ask your community for help.
Let everyone know you’re looking for fresh, exciting content, and then let them send you ideas. You can also follow others who post relevant links and then repost those links.
It’s not stealing or cheating—it’s curating and one of the best roles you can serve on social media. By finding and sharing the best content, followers learn they can trust you to share posts they’ll like.
5. Schedule your updates
The best social media management tools allow you to schedule updates. This lets you batch your messages, so they post regularly throughout the day.
Rather than taking five minutes every hour to post an update, you can just take half an hour in the morning or evening to schedule all of your posts for the day.
If you’re going to use this, use one of the tools mentioned earlier.
6. Don’t follow everyone who follows you
It’s common to feel like you should follow everyone who follows you. On sites like Facebook, the following is a two-way street. You accept a friend request, and they automatically see your updates as you see theirs.
But on sites like Twitter and Instagram (as well as business pages on Facebook), users can follow you without a requirement to follow them back.
Many people think it’s good manners to follow anyone who follows you, and when you only have a few hundred followers, that can make sense.
But as your follower numbers grow from a few hundred to a few thousand or more, trying to keep up with all of those people is impossible, so don’t even try.
For example, I have hundreds of thousands of followers, but I only follow a fraction of those.
Nothing says you’re obligated to follow them back; most people won’t be offended if you don’t.
7. Organize your friends and followers
If you just can’t bring yourself not to follow everyone who follows you, then take advantage of the organizational tools out there to filter your feeds.
Use lists on Twitter to categorize those you follow to ensure you’re getting updates from those you care about most.
With other sites, use the filtering tools built into some social media management apps mentioned above to organize everyone.
You can create lists of the most and least influential people, allowing you to prioritize who you want to watch the most.
If you aren’t careful, social media marketing can quickly become overwhelming. But with some innovative strategies, you can take control and regain your life. You just need to think carefully about where you’re getting the most significant impact from social media, focus there, and ignore the rest.
You can also split up how you divide the work. Add a few team members or schedule posts when you’re most productive—then send them out at the best time for your audience.
Social media marketing is powerful, but at the end of the day, it’s still just another marketing strategy. You should expect it to produce maximum results in the least time possible. That’s just innovative business because there’s always something else to do. What strategies will you use to simplify your social media marketing?