GRIFFIN INTERNATIONA;

What is digital maeketing and why it is important

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet.
Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
This also includes communication through text or multimedia messages.

A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences.
And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand,
I’ve learned a lot about how those small differences are being observed across the world.

How does a business define digital marketing?

At this stage, digital marketing is vital for your business and brand awareness. 

It seems like every other brand has a website.

And if they don’t, they at least have a social media presence or digital ad strategy.



Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.
And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts.

Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.

We’ll talk more about these specific digital marketers in a minute

A content marketer, for example, can create a series of blog posts that generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.

Why is digital marketing important

Digital marketing helps you reach a larger audience than you could through traditional methods,
and target the prospects who are most likely to buy your product or service.
Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

There are a few major benefits of digital marketing:

You can focus your efforts on only the prospects most likely to purchase your product or service.

It’s more cost-effective than outbound marketing methods.

Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Digital marketing is measurable.

It’s easier to adapt and change a digital marketing strategy.

Digital marketing can improve your conversion rate and the quality of your leads.

You can engage audiences at every stage with digital marketing.